GSONS:

Acquire, Transform, Operate

Gsons is committed to creating value through acquiring and transforming existing hotels and developing new properties.  We want you to be part of this exciting future. Join us on this journey of unbridled growth and California-based investments, and share in our ever-expanding vision of hospitality management.

“To truly take a hotel from being obsolete—meaning a hotel in an urban setting that has no soul…that’s really storytelling, essentially. It’s creating a reason for being. It’s creating a reason for someone to come to you.

Bashar WALI
president of Provenance Hotels

Acquisition

While the rest of the industry is in a race to build the “new,” we — on the other hand — see opportunity and beauty in the restoration of classic American hotels, motels, and inns. These are hidden gems.

Transformation

Recognizing the character, charm, and beauty of yesterday’s hotels, we rehabilitate, refurbish, and reposition with modern day amenities and services.  We are experienced builders of new hotels.

Operations

As owners and operators, we know how to optimize the cash-on-cash return on equity.  We are experts in revenue management, sales & marketing, HR, accounting & finance, and hotel operations.